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Belgium's favourite praline

Belgium's favourite praline

Does this sound familiar?

You’ve bought a gift for someone you love, someone you want to thank. You can’t wait to give it to them  because you’re excited to see their reaction. You spent a lot of time choosing the right present because you don’t want to disappoint  them. And that moment finally comes; the tension rises, your heart pounds, and you give them the present.  And then... they smile gratefully. You’re both beaming with joy and give each other a hug. Sound familiar?

That's what Leonidas is  all about: love to give.

At Leonidas you can buy traditionally made, affordably priced pralines to give a moment of chocolate happiness to the people you love. A birthday party, a dinner with friends, a romantic evening or a heartfelt thank you; Leonidas celebrates all those happy occasions with you, your family, friends, relations and colleagues. But the big joyous occasions in our lives aren’t the only ones that deserve a chocolatey delight; even those times when you ‘just’ want to make someone smile or let them know that they are important to you are  perfect for sharing chocolate happiness. Since the very beginning, Leonidas Kestekides and his nephew Basilio made affordable pralines for everyone. Pralines are a luxury product that everyone should be able to enjoy – a kind of basic right!

Want to discover Leonidas' chocolate happiness?

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Discover our rich history

Discover our rich history

Discover our rich history

Discover the rich history of Leonidas

For more than a century, giving has been making people happy. Leonidas Kestekides and his Greek family paved the way for a real Belgian chocolate revolution. Leonidas started out as a single shop with a sliding sash window and evolved into a brand experience with boutiques all over the world.

Throughout the years, you could taste surprising ganaches, intense pralinés and creations made from other heavenly ingredients. The Leonidas range is constantly changing and expanding, but, even after 100 years, there’s one slogan that has stayed the same: Leonidas pralines are for everyone.


Curious to find out how Leonidas Kestekides made the switch from granita seller to the founder of a revolutionary Belgian chocolate brand?

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A recognisable style

A recognisable style

Everyone recognises Leonidas

Leonidas is recognized worldwide as a complete brand experience. The royal blue bags with the cream-coloured logo; everyone knows that there could be nothing else in there other than a gold ballotin filled with chocolate happiness and packed with love. Every single Leonidas shop plays a part in this brand experience. Wherever you visit one of our boutiques, you will always feel like you’re in the same shop. To create this shop experience, a uniform style was developed and introduced worldwide.

The Leonidas logo was completely revamped. We chose royal blue, an elegant colour that radiates luxury. This way, Leonidas' traditional luxury pralines seem to be presented on blue velvet, just like diamonds. Because that is what our pralines are: diamonds of chocolate.

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Our brand in the street

Our brand in the street

The Leonidas shopping experience

Whether you are in a Leonidas shop in New York, Paris or Brussels, you will always feel like you are in the same shop. All the shops are fitted out in the same style with a unique look that reflects our authenticity and values. The colours used to decorate the shops are warm and harmonious, and reflect quality.

The lighting creates a homely atmosphere. Our employees also contribute to the shopping experience. We work with passionate people who pull out all the stops to achieve perfection, pleasure and craftsmanship.
Want to experience it for yourself?

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